a. What is your intended goal and why? (3 marks)

My intended goal for my blog post is to bring more awareness about my business that speaks to users in a way that shows our voice and tone. This is an introduction to what my business is and what we have to offer to customers. I want to send out a message that will inform people about the strengths and benefits they can get from shopping from us.

My introduction blog post tells everyone what they need to know and is a great way to highlight our brand personality. This is very important to do since we are only an online business, so there aren’t many employee-to-customer connections that can happen the way they would in a physical store. It's key that we post in a way that shows who we are authentically. Online stores can sometimes be disheartening and lack emotion, which is something we don’t want for our business because we are selling flowers. Flowers should always make people feel a sense of warmth and comfort as well as happiness. If we don’t bring awareness to our business and the personality we carry, there is a less likely chance of people looking into our website and purchasing from us.

With this introduction blog post, making people more aware of Boxed Bouquets will help our business get around and have it talked about. We need people to spread information and share our content with others because it increases our chances of people choosing our flower business over another brand. For the people reading our blog, we plan for it to make them aware of our business and the flower subscriptions and delivery services we offer along with our personality by showing how nurturing, approachable and personal we are.

b. Who are you writing for and why? (3 marks)

We are writing to the young adults who enjoy having flowers around their homes throughout the year but may not have the time to go to the flower shop and pick them out. We want those reading to understand that flowers are one of the most thoughtful gifts and joyful experiences, which is why we want them to know their problem with not having the time or energy can be solved. We are also writing to those who enjoy gifting flower bouquets to friends, family, and loved ones. They also may not have the time to always stop and shop or have an idea what type of bouquet to buy for a certain occasion.

This introductory blog post about our business is for people who want ease in their lives but also something to bring them ease and peace of mind, which is what flowers can do for them. Writing to these specific people will help make them feel seen and valued because we have a service to offer them. The people who can relate to this experience and think Boxed Bouquets could help them so much are exactly the people who are writing this for. The blog covers the majority of everything we can give them and how to sign up and order so even the instructions are listed out for them, so they really only need to read it and then go to the website. Everyone deserves flowers and the easy process that can come with it, which is exactly who we are writing to.

c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

The experience we are creating for the visitors is easy, friendly, approachable, and personable. We want them to read our blog and understand exactly what we are selling and offering them. The flower subscription and delivery factor is all to create an easy time for those who like to purchase flowers, and so should the blog. The blog is created to make those want to purchase our bouquets on our website because of how easy, friendly, and approachable we have made it sound in the blog post. This is the awareness that we are trying to bring. Hopefully, in the end, we gain customers and have trusting, loyal connections with them. Flowers can symbolize several different things that are all typically positive and have meaning. We want the experience to also feel the same way and that’s why we are giving ease, approachability, and friendliness to our visitors.