5. Please create two tweets (For X) based on the Facebook posts in question #2. Explain what you did differently, outline your planning criteria, and justify your goal, reasoning, and key elements. Don’t forget to include your reasoning and goals for each. (10 X 2 = 20 marks)

1st tweet 

Visual appeal 

What did we do differently, we included a bright high-energy image of diverse kids who play basketball the planning criteria was you use high quality related imagery that tells a story and reflect the target demographic the goal was to instantly capture attention and convey excitement the reason for this is because visual are more processed faster than text A Joyful image of children playing helps form and emotional connection and invites engagement.

A strong opening hook

What we did differently is that the post start with michigan families basketball is more than a game the planning criteria behind it is that  by beginning  the post with an emotional or relatable hook Goal. to immediately draw in the reader by speaking to values like opportunities the reason is because families will be more likely to read further if the the message aligns with their values and needs 

Community Oriented Messaging

What we did differently is that we highlights how the event support the community  and confidence .planning criteria :communicate benefits beyond the sport itself the goal is to showcase the event on a deeper value and attract parent   the reason for this is because parent wants their children to be part of supportive and enriching environment that supports them and provide opportunities.

Key partners 

We mentioned that whirlpool and Derrick Coleman the planning criteria for this is that it leverage credibility and recognition of partner the gaol for this was to help boost trust and perceive value of the tournament the reason behind this was to be recognizable names lend legitimacy and draw on border audience 

Call To Action 

We used a concise CTA to sign up the panning criteria behind this  as every post must have a purpose or a reason for being created. The goal for the post was to encourage immediate action without the CTA user might not know wha the next step is.

The use of Hashtags

By adding a hashtag like #michigan #youthbasketball and #dontMissit is created a connection they are relevant and trending hashtags the goal for using hashtags was to increase the visibility of the post and reach access interest audience The reasoning was to enhance our chances of being discovered among parents who are looking for summer activities.

Emotional language 

Using words like confidence, friendship and opportunity, the planning criteria is that the language should help to invoke positive feelings. The goal was to connect emotionally with families; the reasoning behind this was that emotional storytelling enhances memory and decision-making.

Branding consistency 

We use a recognizable profile image and name, “shoot for the stars.” The planning criteria for this were to maintain visual and na,e consistency across the platform.s The goal was to build brand recognition and trust The reasoning is that having consistent branding helps users to remember and return to the initiative 

Accessibility, we embed a history-readable URL. The planning criteria make the link simple and user-friendly. The goal with this link was to reduce barriers to action. The reasoning was that a long, complicated URL discourages clicks and participation, and it can also make it look untrustworthy.

2nd tweet 

The tweet opens with a direct address to the primary audience, which is the Michigan families. It immediately establishes the relevance. The tone is very friendly and inclusive. The basketball emoji adds energy and makes it more appealing in a fast-scrolling feed 

The Goal is to create a personal connection and make parents feel that this was made for them. The post helps to reinforce value beyond basketball, which aligns with the emotional appeal for parents. We position the event as a way of building experience.

Adding and mentioning  Derrick Coleman and whirlpool and excitement, including whirlpool shows strong brand support and realness

Planning criteria 

• Keep the tweet under 280 without losing the key information
• The use of eye-catching emojis to boost engagement 
• Provided clear and fast access to event details and the sign-up link 
• The post also targets local families on X in a voice that feels native to the platform.

Goals and reasoning for each 

Facebook post 

• Provided a complete overview of the tournament in a single engaging post 
• The reasoning for the Facebook post is that users tend to read longer posts and engage more deeply.

This tweet quickly grabs attention, sparks curiosity, and needs to be immediate, energetic and visually structured. Some key elements are 

• Emotional appeal 
• Visual formatting 
• date/location highlights for quick access 
•  Urgent CTA and relatable hashtags

 In conclusion, the original Facebook post simplifies the language using breaks for mobile readability and adding emojis helps to guide and grab the reader's attention. The goal was to make key information like the event value, the location of the event, and a signup link, making it viable and clickable to increase conversion.

Tweet 1 based on Facebook Post 1 (promoting the campaign and its impact)

For Michigan families, basketball is more than a game, it’s a path to confidence, friendship, and real opportunity.

The Shoot for the Stars tournament is not just about basketball; along with Whirlpool & NBA legend Derrick Coleman, we provide mentorship, confidence, and a sense of community for young athletes.

📅 July 25 | Warren, MI

🔗 Sign up: www.michigankidsshootforthestars.com/email-form

#Michigan #YouthBasketball #DontMissIt

Tweet 2 (drives awareness and action (e.g., participation, sharing, excitement for the event).

🚨 Michigan Parents! The countdown is ON!

Derrick Coleman’s Shoot for the Stars Tournament hits Warren, MI this July 🏀🔥

📅 July 25 | UWM Sports Complex

📲 Don’t miss it: www.michigankidsshootforthestars.com/email-form

#HoopDreams #DontMissIt #GameOn

Some example of hashtags that we can use are : 

• #basketball
•  #basketballchampionship  
• #whilrpool
• #derrickcoleman
• #DontMissIt
• #GameOn 
• #michigan 
• #hoops
• #sport events