2. Based on the topics discussed in class as they relate to social media content and planning, please create two (2) Facebook posts for your revised Audience “A”:

Instead of creating the Facebook post for Audience A, we decided to create them for Audience B, in order to better target our audiences, since Audience A is not on Facebook.

By posting content on Facebook targeting Middle School kids (10-14), we would be wasting time and resources because they simply wouldn’t see, instead we decided to use the platform to post content for Audience B (parents), because they are part of the users of Facebook.

a) Create a post promoting the campaign and its impact.

Testimonial Video Script

Scene 1 (0:00–0:09)
A youth player is playing with his mom, and the mom is cheering when he makes a shot.
“Every dream starts with a shot. And every shot is a chance to make it. For families across Michigan, basketball is more than just a game, it’s an opportunity.”
Audio: Uplifting, cinematic intro music begins.

 Scene 2 (0:10–0:12)
Visual: A basketball player dunking.
Voiceover/Text:
“Every parent wants to give their child the best shot at success.”

Scene 3 (0:13–0:28)
Visual: Jordan dribbling with the basketball.
Voiceover/Text:
“When I heard about this tournament, I knew it was something different, something special.

Jordan has always loved basketball, but finding the right opportunity, one that really supports him, hasn’t always been easy.

When we signed him up for this tournament, I didn’t just see a chance for him to play…”

Scene 4 (0:29–0:36)
Visual:Coach talking to players
Voiceover/Text:
“I saw a community that truly cares.

It’s not just about the games, it’s about the friendships, the mentorship…”

Scene 5 (0:37–0:41)

Visual:Team getting together before the game
Voiceover/Text:
“...and the doors this opens for his future. 

He is already more confident, more motivated, and so excited for what’s ahead.”

Scene 6 (0:42–0:51)

Visual: Family taking a selfie
Voiceover/Text:
“And for our family, this means more than just basketball. 

The support we can receive, like the washer and the drier, might seem small to some, but to us, it's life changing.”

Scene 7 (0:52–1:02)

Visual: Whirlpool washer washing clothes.
Voiceover/Text:
“Keeping Jordan’s uniforms clean, making sure he is ready to play his best, it is one less worry, and one more way we know we’re not in this alone.

If you’re a parent like me, wondering if this is the right opportunity for your child…”

Final Scene (1:02–1:10)

Visual: Tournament logo, date, and location fade in over a slam dunk clip.
Voiceover/Text:
“...don't hesitate, this isn’t just a tournament, it's a game changer.”

Attention Michigan Parents: The Shoot For The Stars Basketball Tournament is HERE! 🏆🔥

Derrick Coleman’s Shoot For The Stars Tournament is bringing the ultimate showdown of skill, teamwork, and competition. Don’t just watch—BE A PART OF IT! Give your middle schooler the chance to shine on the court and be part of this exciting event.

July 25th 2025 - UWM Sports Complex, Warren, MI
🔗 Sign up: www.michigankidsshootforthestars.com/email-form 

#PlayHardWinBig #BasketballFam #HoopDreams

b) Create an engaging post that drives awareness and action (e.g., participation, sharing, excitement for the event).